The importance of keeping your mailing list names and personal data up to date and accurate can not be understated. Billions of dollars are lost every year by large and small businesses because they ship correspondence to people who have moved, send duplicate mailings, mailings to addresses that do not exists and similar mistakes. By combining data and USPS software together the benefits will be significant.
Data Quality Software is the software that can convert the existing data into an integrated format by creating new fields, merging various files, and by summarizing and filtering it. The process “Data Quality” is the reliability and effectiveness of data, particularly in a data warehouse.
Data quality is much more than just records, fields and values-it’s about establishing business. From personal decisions, customer relationship to control of inventory, operations and even regulatory compliance, quality data forms the very foundation of a successful and flourishing enterprise.
Data quality assurance (DQA) is the method employed to verify the reliability and effectiveness of a data. Maintaining data quality requires going through the data periodically and scouring it. Generally this involves updating it, standardizing it, and de-duplicating records to make a single view of the data, even if it is stored in multiple variant systems.
Since data quality is so important from a business perspective, many large companies employ a data steward to be in charge of data quality. There are many vendor applications in the market to make this job easier.
It becomes easier to match your customer’s records with the help of this software. This improves the quality of your data. Usually computers trip over or ignore if the records don’t match. For instance a computer won’t know that Mac and Mack is the same person. The system is not designed to identify the slight variations in the characters, but data quality software knows this. It uses many other parameters to check the identity of two persons/names. The software also ensures that each customer has only one profile in your computer. This can have the added advantage of properly greeting a customer online when they log in. If certain criteria match, the system can anticipate that the person or group are affiliated and properly populate data.
How significant it is to have a Data Quality Software is we can understand by the following factual example: Gartner study says that poor quality customer data costs U.S. business an estimated $611 billion dollars a year in postage, printing, and staff overhead of reading data from operational systems.
The USPS is the least expensive way to ship letters and small merchandise in general in the USA. The USPS software and Data Quality software will enhance the profitability of every business. By maintaining the cleanest data records there will be less duplicate mailings, less returned mailings, a much stronger ability to sort potential customers and track results. In the challenging time the clean interface and ease-of-use of data quality tools makes is fast and a definite for all businesses looking to maximize their marketing dollars.
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